Digital Marketing

At the end of this module, the student WII be able to:

Demonstrate the understanding of Digital marketing and media concepts effectively run advertisements on Search Engines. Get website listed for top search engine results. Implement best practices for creating, measuring, and optimizing display ad campaigns. Effectively build your users lists, deliver e-mails & generate relevant clicks Understand mobile marketing measurement and analytics. Make business decisions from the metrics available in Digital Media

Module

• Marketing Principles
• Search Marketing
• Search Optimization
• Display Advertising
• Email Marketing
• Mobile Marketing
• Analytics
• Social Media Marketing
• Social Marketing Optimization
• Content Marketing
• Digital Marketing